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Is Work-Life Balance Possible for Business Owners?

So many people strive to find the perfect work-life balance that will make them happy. Many entrepreneurs are wondering whether such a thing is even possible. Is work-life balance possible for a business owner or will their attention always be skewed toward taking...

How to Build a Positive Business Reputation

Reputation is one of the keys to success in a technology-driven economy. As business models and product types converge, it is becoming a challenge for some companies to differentiate themselves sufficiently from their competition. Having a great track record, great...

How to Succeed as an Entrepreneur

It doesn’t take an ambitious startup or a capitalist venture grabber to be a successful entrepreneur. Even if one’s business is not especially notable, one can still have a great experience and income from their ventures. Although these entrepreneurs will...

How to Use Video Marketing to Increase Business Revenue

Video marketing has become a cornerstone strategy used by businesses to promote their products and services. According to HubSpot, more than three-quarters of the U.S. population watch at least one online video each week while more than half watch online videos daily....

Using Data to Improve Customer Experience

When Amazon first reared its head, there were plenty of concerns about the death of the retail industry and the rise of more depersonalized shopping experiences. Fortunately, neither of these things have happened, and despite the continued prominence of Amazon,...