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How to Succeed as an Entrepreneur

It doesn’t take an ambitious startup or a capitalist venture grabber to be a successful entrepreneur. Even if one’s business is not especially notable, one can still have a great experience and income from their ventures. Although these entrepreneurs will...

How to Expand Your Business Through Word of Mouth

Word of mouth is undoubtedly a powerful force in marketing, but what really makes it work? The new book by Daniel Lemin and Jay Baer, Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth, explores the concept of word of mouth for today’s...

How to Use Video Marketing to Increase Business Revenue

Video marketing has become a cornerstone strategy used by businesses to promote their products and services. According to HubSpot, more than three-quarters of the U.S. population watch at least one online video each week while more than half watch online videos daily....

Using Data to Improve Customer Experience

When Amazon first reared its head, there were plenty of concerns about the death of the retail industry and the rise of more depersonalized shopping experiences. Fortunately, neither of these things have happened, and despite the continued prominence of Amazon,...

How Small Business Owners Can Prepare for Retirement

Most small business owners are too involved with their business’ daily operations that they never really take the time to plan for their future. While retirement may seem far off down the road, if money isn’t being put away to save for retirement,...

Mixed Reality Changes The Way We Do Business Meetings

The Future of Business Meetings Is About to Change The business meeting has been an important aspect of a company’s day. It is when ideas and information are spread about that will help bring about positive change to the company. However, we are beginning to...

Steps for Cybersecurity for Business

  Cybersecurity is a major concern for businesses today, especially now that so many consumers prefer online shopping. In the past, the biggest concerns businesses faced was the threat of downloading a virus, but phishing scams and data breaches have changed the...

Tips On Finding Balance as an Entrepreneur

As an entrepreneur, it is vital to get the business up and running first. Once it takes off, the role of the business owner is very different than it was in the beginning. Wearing many hats is not an easy task. Here are some tips that can help an entrepreneur go...