Word of mouth is undoubtedly a powerful force in marketing, but what really makes it work? The new book by Daniel Lemin and Jay Baer, Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth, explores the concept of word of mouth for today’s...
Video marketing has become a cornerstone strategy used by businesses to promote their products and services. According to HubSpot, more than three-quarters of the U.S. population watch at least one online video each week while more than half watch online videos daily....
When Amazon first reared its head, there were plenty of concerns about the death of the retail industry and the rise of more depersonalized shopping experiences. Fortunately, neither of these things have happened, and despite the continued prominence of Amazon,...
Most small business owners are too involved with their business’ daily operations that they never really take the time to plan for their future. While retirement may seem far off down the road, if money isn’t being put away to save for retirement,...
The Future of Business Meetings Is About to Change The business meeting has been an important aspect of a company’s day. It is when ideas and information are spread about that will help bring about positive change to the company. However, we are beginning to...
